Has digital technology really made communication simpler and more effective?


This is the third interview conducted by M12 and Decision magazine, as part of our major report analysing how businesses communicate effectively. Digital technology is aimed at making communication simpler and more effective but we want to find out whether this is really the case.

How does business avoid the paradox that instead of improving agility and cohesion, ‘enabling’ more flexible working patterns for example, the opposite can be true. Instead of better information flow, access to relevant data can seem more complex, while any expected reduction in operational costs fails to materialise.

Instead of improved communication, everything becomes more fragmented. And what is the impact on customer service and relationship building?

What do companies need to address then if their communication platforms are to deliver key objectives?

A major report commissioned by M12 Solutions will analyse the trends, where companies are on their journey. Leading up to publication, the latest thought-provoking interview with the director of one of the companies contributing to the debate will be available for you to download.

Click here to read our third interview with Kevan Walsh, Chief Executive of Zenergi.

If you didn’t read our second interview, with Nick Lawton, Chairman of Lawton Communications Group, then please click here to read.