Music on hold is the practice of playing recorded music to customers whilst they wait on hold and would otherwise usually hear silence.
At M12 Solutions we can provide a wide range of on-hold solutions, if you’d like to find out more or discuss which option would be best for your business contact us or fill in the form below and a member of our team will be in touch shortly.
How do they know if they are still connected? Without music or messages, 90% of those on hold will hang up and 34% won't call back.
They know they are connected, but they aren’t informed. The average person spends 100 hours per year on hold.
Useful for passing time but does the music accurately reflect your business? Callers with Music-on-Hold stay online for up to five minutes longer.
They are hearing information that they may be interested in which may lead to an additional purchase, better client service and a better impression of your business.16-20% of callers made a purchasing decision based on information they heard while on-hold.
They are entertained but they may also be hearing other brands’ advertisements.
70% of business callers are placed on hold or transferred
90% will hang up after 40 seconds if confronted with silence
34% of callers who hang up will not call back
88% of callers prefer on-hold productions to other options
20% of callers who hear an on-hold production make a purchasing decision based on information they have heard
90% of on-hold marketing users say it increases product and service awareness
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Complete management of business communications with Teams, WhatsApp and Shared Inbox.
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