Music on Hold

Why use Music on Hold?

The world continues to move at an ever increasing pace and more business is being conducted over the phone. As a result your "telephone image" has become more important than ever. Music on hold systems are an often neglected marketing tool but this is changing as clever marketers begin to catch on to the potential of this captive audience.

Did you know...

The average person spends 100 hours per year on hold. (CNN, 2008).
93% of the average marketing / advertising budget is spent to entice potential customers to call a business (sales and marketing magazine, 2007).
Without music or messages, 70% of those on-hold will hang up and 30% won't call back (CNN, 2008).
Callers hearing information on hold stay on the line up to 3.5 minutes longer (AT&T, 2008).
88% of callers prefer on hold messages versus dead silence or radio (Telemarketing Magazine, 2008).
16-20% of callers made a purchasing decision based on information they heard while on-hold. (Teleconnect Magazine, 2008).

So what does your on hold image say about your organization?

Silence -How do your customers know they are still connected?

Beeps - Customers know they are connected, but not very informative.

Music - Useful for passing the time, but does what you play accurately reflect your business? Does it keep your customers happy?

Radio - Great entertainment, but radio stations are commercial operations and will be advertising others peoples products and services....on your time!

Messaging - Gives you the chance to talk to your customers and use this otherwise wasted time to inform and educate a captive audience!

M12 Solutions can provide a vast range of "on-hold" solutions. Call us on 0845 408 1212 or fill in the form below to discuss your options.